Date: Monday 7th March - Friday 11th March 2022
Trainer: Marco Masia
The workshop will focus on core concepts in entrepreneurial capacity building, using the approach pioneered by the Harvard Business School, that is currently used by leading Business Schools worldwide. In addition to its core components, the workshop will tailor specific elements to the customer expertise, research programme, and needs. This workshop is structured to teach researchers how to navigate an entrepreneurial journey from idea generation to starting a business.
Working in teams, Researchers will be trained to identify an entrepreneurial idea, make it profitable, improve on it, start a business, and deliver a successful product. Key learning objectives are:
- To understand the challenges of creating a business and how to overcome them;
- To identify the risks involved in an entrepreneurial endeavor and avoid typical pitfalls;
- To understand which strategies need to be followed in order to be successful in business.
The trainer, Dr. Marco Masia, is a scientist and entrepreneur. With a MSc in Chemistry and a PhD in Physics, he has worked as a Professor of Theoretical Chemistry for ten years at the University of Sassari. He has published many high impact papers (in Science, and other highly ranked journals), participated in European projects, and collaborated with diverse research teams across the world. With a Masters of Business Administration from the Frankfurt School of Business, he has founded and managed a start-up, has managed a large non-profit organization, and currently advises start-ups and SMEs. The training syllabus draws from his unique experience in research, business and entrepreneurship, and management, and is tailored specifically to researchers.